Meet the Team
Jennifer Armand and Jennifer Anderson help creatives because they believe in the power of artistic expression to transform lives and communities. They are dedicated to fostering a supportive environment where creatives can thrive, knowing that their contributions enrich culture, spark innovation, and inspire others. By providing guidance, resources, and encouragement, they empower creatives to overcome obstacles, realize their potential, and make a meaningful impact with their talents. Jennifer Armand and Jennifer Anderson are driven by a passion for cultivating creativity and believe that by supporting creatives, they contribute to a brighter, more vibrant world for everyone.
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In 2007, Jennifer Armand embarked on an entrepreneurial journey driven by a profound understanding of the needs of the creative community. Drawing on her extensive experience collaborating with artists, managing a digital design company, and recognizing the significant value inherent in digital files, Jennifer laid the foundation for Boris Walks Alone Art Inc. Through meaningful dialogues with artists, she articulated a vision aimed at empowering creatives across various disciplines, including visual artists, musicians, and actors, while bridging the gap between their work and the digital market.
Jennifer's commitment to providing comprehensive support to artists stems from her recognition of the profound emotional connection between art and its audience. With a focus on accessibility, Boris Walks Alone Art Inc. offers entry points at various price ranges, ensuring that a diverse audience can engage with and support artists' creations.
As Jennifer's vision evolved, she identified parallel opportunities within the music and entertainment industries, envisioning Boris Walks Alone Art Inc. extending its support to musicians and actors, further enriching their creative endeavors. Today, Boris Walks Alone Art Inc. stands as a testament to Jennifer's dedication to all creatives and their narratives, serving as a platform that not only preserves their artistic practice but also unlocks new possibilities in the realms of digital art, music, and entertainment.
Grounded in a deep understanding of the emotional connection between art and its audience, Jennifer remains steadfast in her commitment to empowering creatives, providing them with a space where their talent can flourish, and their stories can resonate with the world. At Boris Walks Alone Art Agency, we recognize the importance of every creative's business journey and aim to be a supportive team, enhancing their creative practice every step of the way.
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From my early days working as a marketing team member at major record labels BMG & EMI, marketing releases by bands such as ColdPlay, Radiohead and Katy Perry, my tenure at Bruce Allen Talent, representing A list musicians like Bryan Adams and Michael Buble, to my current business as a marketer and seller of digital assets, I have spent my life being intimately involved in the development of artists and their careers. This path has always been driven, first and foremost by a passionate fandom of music, and a desire to give artists the reach they deserve.
With this strong background in traditional marketing, my career has most recently evolved into the digital realm, where I have been at the forefront of utilizing online and social media platforms to promote musicians, their albums, and global tours. My expertise in digital marketing covers everything from the creation of engaging social media pages to the development of SEO-optimized websites and the execution of extensive online sales and marketing campaigns. I have a proven track record of using digital strategies to raise awareness and generate buzz around music and art.
My innovative work in the digital assets space, especially in blockchain, cryptocurrency, and NFTs, has allowed me to explore new revenue-sharing models through the minting of NFTs. Collaborations and long developed personal relationships with radio stations and marketing professionals have further broadened the reach of these projects, and I am keen on using cutting-edge promotional tactics to expand customer outreach and effectively manage budgets to gauge success, while producing sophisticated digital metrics to ensure accurate up to date feedback for artists on the reach and impact of my work.
Now stepping into my role as a partner at Boris Walks Alone Art Inc., I am excited to focus on empowering artists, musicians, and actors by enhancing their digital presence and facilitating the sale of digital artwork and music. Our aim is to free creatives to pursue their passions while we handle the intricacies of social media management, digital promotion and community building.
Creativity: We celebrate innovation, originality, and diversity in artistic expression.
Community: We believe in building supportive networks and fostering collaboration among artists, patrons, and enthusiasts.
Inclusivity: We embrace individuals from all backgrounds, cultures, and identities, striving to create an inclusive and welcoming environment for artistic exploration.
Excellence: We uphold the highest standards of quality and professionalism in all aspects of our operations, from curatorial practices to customer service.
Sustainability: We are committed to environmental and social responsibility, seeking to minimize our ecological footprint and contribute positively to the communities we serve.
Objectives:
Artist Support: Provide resources, mentorship, and promotional opportunities to empower artists in realizing their creative visions.
Exhibition and Events: Curate engaging exhibitions, events, and programs that showcase a diverse range of artistic talents and perspectives.
Education and Outreach: Offer educational workshops, lectures, and community outreach initiatives to foster art appreciation and cultural understanding.
Online Platform: Maintain a dynamic online platform that facilitates the discovery, purchase, and interaction with artworks while reaching a global audience.
Sustainable Practices: Implement environmentally sustainable practices in our operations, including sourcing eco-friendly materials, reducing waste, and promoting responsible consumption.
Guiding Principles:
Artistic Integrity: Respect the autonomy and vision of artists, ensuring that their work is presented and promoted with integrity and authenticity.
Accessibility: Strive to make art accessible to all by removing barriers to participation, including financial, physical, and social obstacles.
Transparency: Operate with transparency and accountability in all dealings, maintaining clear communication with artists, stakeholders, and the public.
Adaptability: Embrace innovation and adapt to evolving trends and technologies, while remaining grounded in our commitment to artistic excellence and cultural enrichment.
Ethical Conduct: Conduct business with honesty, fairness, and ethical integrity, upholding the highest standards of professional conduct in all interactions.
By adhering to these principles and objectives, Boris Walks Alone Art Inc. seeks to enrich lives, inspire creativity, and contribute to the vibrant tapestry of the global art community.
Values.
